Advantest America, Inc. Privacy Shield Statement

(Updated 2016.09.27)

Advantest America, Inc., together with its wholly-owned US subsidiary, W2BI, Inc., (also referred to in this document as “AAI”), provides this Privacy Statement to make you aware of our privacy practices and our commitment to strong and meaningful privacy protection for information or data about an identified or identifiable individual that are within the scope of Directive 95/46/EC that we receive in the US from the European Union, and recorded in any form (“EU Personal Data”), whether collected online or otherwise. To make this notice easy to access, it is typically available on the bottom of every AAI web page. Customers are AAI's most valuable asset. We recognize that building a long-term business relationship with you depends a great deal on trust.

This trust begins with our commitment to respecting as well as protecting your privacy. As an integral part of this commitment, AAI complies with and has certified to the EU-US Privacy Shield Framework administered by the US Department of Commerce (“Privacy Shield”) regarding the collection, use, and retention of EU Personal Data. AAI has self-certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

We've structured our web site so that you can visit us without identifying yourself or revealing any EU Personal Data. Examples of EU Personal Data include an individual' government identifier (such as a social security or tax ID number), personal cell phone number, and product and professional interests. If you share your EU Personal Data with us, you can be assured that it will only be used to develop and support your relationship with AAI.

AAI's privacy statement covers: Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, Recourse, Enforcement and Liability, Tailoring Email Communications and Web Experiences, How AAI Uses Cookies and Additional Information. These areas are described in detail below. Please keep in mind that our privacy practices may vary as required by local laws and policies.

Comments or questions about our privacy practices can be sent to:


What Information We Collect

During the course of your relationship with us, we may collect EU Personal Data to enable you to order products or services, download software updates, make requests and register for customized communications programs. We may collect such information as your name and contact, billing and transaction information. To tailor our subsequent communications to you and improve our products and services, we may ask you to provide information regarding your personal or professional interests, demographics, experience with our products and contact preferences. EU Personal Data may be required to determine access eligibility for certain restricted parts of our site. Data collected on-line may be combined with information provided off-line.

Personal Data Collection and Use

AAI may use your EU Personal Data to better understand your needs and provide you with better service. Specifically, we may use your EU Personal Data to help you complete a transaction, to communicate back to you, provide updates on service and benefits, and to personalize our web sites and communications with you. From time to time, we may also use your EU Personal Data to contact you for market research or to provide you with marketing information we think would be of particular interest. AAI will only process EU Personal Data in ways that are compatible with the purpose that AAI collected it for, or for purposes the individual later authorizes. We will always give you the opportunity to opt-out of receiving such contact. If you would like to read more about how to opt-out, please follow the directions given below in the "Choice" section of this document. In addition, we will also follow local requirements where applicable.

With Whom We Share the Information With

AAI does not sell or lease your EU Personal Data to others. We may share EU Personal Data among AAI entities, unless restricted by law, regulation or contract. Where a third party is performing services or functions, such as mailing information, maintaining databases, processing payments, market research, etc., for or on behalf of AAI for the uses described above and sharing EU Personal Data is required for the third party to perform its services for AAI, AAI may share EU Personal Data with such third parties, unless restricted by law, regulation or contract. Where we disclose EU Personal Data to service providers outside of AAI, we require that they maintain protections consistent with this policy. AAI may also be required to disclose EU Personal Data in order to comply with a lawful request by public authorities, including to meet national security or law enforcement requirements.


AAI offers you the opportunity to choose whether your EU Personal Data is to be disclosed to a third party, and will not use or share your EU Personal Data in ways unrelated to the ones described above without first notifying you and offering you a choice. We will also provide you the opportunity to let us know if you wish to opt-out of certain or all contact from AAI. This choice may be offered at the bottom of our on-line or off-line communications to you as well as on many of our web registration pages. For EU Personal Data that is sensitive information (as defined in the Privacy Shield Principles), AAI obtains affirmative express consent (opt-in) from you if such information is to be disclosed to a third party, or to be used for a purpose other than those for which it was originally collected or subsequently authorized by you through the exercise of opt-in choice. If you have any difficulty exercising your choices, please send your request to


Subject to your permission or as permitted by law, the EU Personal Data that you provide to us may be transferred to third parties or within AAI across state or country borders. Where we transfer EU Personal Data to third parties or AAI entities located in countries other than the country in which the EU Personal Data was collected, we require that they maintain protections consistent with this policy. Where required by the Privacy Shield, we enter into written agreements with those third-party agents and service providers requiring them to provide the same level of protection the Privacy Shield requires and limiting their use of the data to the specified services provided on our behalf. We take reasonable and appropriate steps to ensure that third-party agents and service providers process EU Personal Data in accordance with our Privacy Shield obligations and to stop and remediate any unauthorized processing. Under certain circumstances, we may remain liable for the acts of our third-party agents or service providers who perform services on our behalf for their handling of EU Personal Data that we transfer to them.


AAI is committed to ensuring the security of your EU Personal Data. To prevent loss, misuse and unauthorized access, disclosure, alteration or destruction, and to maintain data accuracy and ensure the appropriate use of EU Personal Data, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure it.


AAI limits EU Personal Data to the information that is relevant for the purposes of processing consistent with the Privacy Shield Principles.


As stated above, AAI strives to keep your EU Personal Data accurate, complete and current for the purposes for which it is to be used. AAI further acknowledges the individual’s right to access their EU Personal Data. Access is the right to: obtain from AAI confirmation of whether or not AAI is processing EU Personal Data related to you; have communicated to you such EU Personal Data so that you could verify its accuracy and the lawfulness of the processing; and have the EU Personal Data corrected, amended or deleted where it is inaccurate or processed in violation of the Principles. Upon request, we will provide you with reasonable and appropriate access to your EU Personal Data collected by or on behalf of AAI. Where appropriate, we will correct your EU Personal Data to the extent that it is inaccurate. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting you access or enabling you to make corrections. To access your EU Personal Data, return to the point of collection or send your request to We strive to respond to access requests within a reasonable timeframe.


In compliance with the Privacy Shield, AAI commits to resolve complaints about your privacy and our collection or use of your EU Personal Data. European Union individuals or others who have inquiries or complaints regarding this privacy policy should first contact AAI at or, alternatively at:

c/o Regional Information Security Office
3061 Zanker Road
San Jose, CA 95134-2127
Telephone: (408)-456-3800
Facsimile: (408) 456-5145

AAI has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus.

AAI has designated BBB EU PRIVACY SHIELD to address such unresolved complaints and provide appropriate recourse free of charge to you. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by AAI, please visit for more information and to file a complaint.

As further explained in the Privacy Shield Principles, if your complaint is not resolved through these channels listed above, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

AAI is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).


On occasion AAI may employ technologies that enable us to review which recipients have opened our e-mail communications and which links they have accessed in the message. This helps us to tailor our communications in our attempts to send you the most relevant information, as local laws and your preferences and permissions allow. As a registered user, we may also monitor your web browsing session while you are logged-in to In this way we will try to improve our web site through personalization to better meet your needs. Any such monitoring is done in accordance with local laws.


A cookie is a piece of information either stored temporarily in your browser's memory space (session cookie) or placed on your computer's hard drive (stored cookie). Cookies allow a web application to respond to you as an individual, but without the need to identify you explicitly. Session cookies are destroyed when you terminate your browsing session by shutting down your browser. Stored cookies often have a predetermined expiration date after which they disappear from your hard drive. Cookies can be removed explicitly through functionality built into most web browsers.

You may also set your web browser (e.g., Microsoft Internet Explorer or Netscape Navigator) to notify you of cookie placement requests, ask for permission to accept them, or decline cookies completely.

Cookie Usage

On occasion AAI may use cookies to help us analyze web traffic or to improve your web navigation experience. To facilitate the analysis, an ID is assigned to help us uniquely identify you each time you return to our web site. One of the major concerns about stored cookies is the fear that they contain EU Personal Data and information identifying you that could be accessed by other web sites. AAI only stores a randomly chosen unique ID number and a context both of which are meaningless to others but help us uniquely identify you.

By gathering and remembering information about your preferences, the web application can:

  • Tailor its operation to your needs, likes and dislikes.
  • Provide an automated log-in process as a convenience for previously registered customers. This insures that you will be accurately identified and linked with your registration data.
  • Be placed on your computer to ensure you are not surveyed multiple times during your visit(s) to a AAI web site. This cookie has a limited life span and will not personally identify you.

Cookies help us provide a better web experience by letting us monitor what's working and what isn't through site traffic analysis. AAI wants to be sure you understand that accepting a cookie in no way gives us access to your computer or any EU Personal Data about you, other than the data you chose to share with us. While acknowledging the concerns that some visitors have about cookie usage, we believe that the benefit our webpage visitors gain from the use of cookies is worthwhile.


Links to Third Party Web Sites USA

Links to third party web sites are provided solely as a convenience to you. If you use these links, you will leave the AAI site. AAI has not reviewed all of these third party sites; does not control and is not responsible for any of these sites, their content or their privacy policies. Thus, we do not endorse or make any representations about them, or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to this site, you do so entirely at your own risk.

Changes to the Privacy Shield Statement

We reserve the right to change the Privacy Shield Policy and this Privacy Shield Statement. All material changes to our Privacy Policy will be posted on this page. The revision date shown at the top of the page will be updated accordingly.

Contact Information

Please e-mail questions or comments about our privacy practices to: